We have been working on ribbing samples for a collaboration next year. We wanted something subtly different, and also quite detailed. So we opted for a cable knit weave in high quality fabric. For me right now its the attention to detail rather then over-designing a garment keeping it clean with nice colours and textures.
This will make an appearance next year. We hope you like as it is......
I suppose an important part of branding is the visual aspect of your labels, shopping bags and hangtags etc.
So we will be collaborating with a store, a rather BIG store in the heart of London and personally one of my favourite shopping experiences, maybe its the cake, because when it comes to cake i'm like a hungry obese child.
Anyway the new hangtags have been designed and the feeling we were trying to go for was a personal message to the buyer in a letter format, stamped and signed by House of Billiam.
Ok so as soon as I saw these I thought, yeah I got to get these. The price I knew would be extortionate, but worth it. So I slept on them for a while, and then decided to pop to the store and try them on.
We and yourself imagine the desired piece. We create and construct, taking your 2-D image to a 3-D masterpiece. We obviously tell you if your initial idea works, but you pretty much get what you want and a bag of chips. No chips really, you basically get what you want and more, made to your measurements.
Start with a blank canvas. Have an initial vision in your mind, fabric wise and any extra details you would like but be careful not to over-design. This is hardly Ed Hardy. Sophisticated, subtle touches always work better with an emphasis on quality within fabric.
any questions? any queries? cant sleep thinking of what colorway you would like?
Its a personal piece.
You and I are the creator, the thrill is to make it up.
More recognition, the tonal concept was something I initially researched when studying my BA. I was a big fan of Giuliano Fujiwara, and still am, you can see from post some time ago entitled color palette.
Then looked at various british themes from the Red Arrows to the Marines and tied it in with the tonal palette.
Always hyper, a tad more right now due to the fact our hard work is starting to get a bit more recognition.
We just posted of an order to Germany for Harvest store, varsity jackets the same colour as their bike.
Also the fact we are on website I check daily. Its all quite exciting and a feeling of accomplishment. HypeBeast displaying our jackets and describing our brief description of collaboration with Chimp.